LMGPR: What’s in a Name (or a Letter?!)

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Officially, the “LMG” in LMGPR stands for “Loughlin Michaels Group.” Here at the office, however, “LMG” takes on a meaning that we strive to bring to all our clients: Leadership, Momentum and Growth. Our current clients are proving this true:

LEADERSHIP:

Lastline has just released a report called “The Security Threat of Evasive Malware.” It details how malware authors are exploiting the limited visibility of so-called sandboxes or automated malware analysis systems. This report coupled with LMGPR’s aggressive outreach has positioned Lastline as a thought leader in the security field. The story was picked up in several outlets including GCN who wrote “It should be noted that Lastline has a dog in this fight and is offering a solution to counter this new threat.” The report and subsequent coverage is building momentum for Lastline ahead of RSA.

MOMENTUM:

The first two months of 2013 have resulted in an avalanche of momentum for iSmartAlarm. First there was the success of the smartphone-enabled home security and automation system’s unveiling at CES. With LMGPR on hand in Las Vegas, the product received rave reviews and resulted in more than 100 articles globally. Building on that momentum, iSmartAlarm launched an Indiegogo campaign that offered consumers the opportunity to pre-order the system prior to the official April launch. The campaign was a smash hit and iSmartAlarm more than doubled its $50K goal. The momentum was such, that iSmartAlarm decided to extend the pre-sale, so if you haven’t picked up your iSmartAlarm yet, you still have time.

GROWTH:

Agari personifies growth. The email security leader’s revenue grew 300-percent in 2012. The company’s anti-phishing net has also grown: the company now protects over 2.3 billion emails on a daily basis, stopping over four-million suspicious emails and detecting over 40,000 malicious URL’s. This type of growth hasn’t gone unnoticed. LMGPR took these results to the press and Agari found itself in several outlets including Venturebeat and Dow Jones. Additionally, CSO highlighted Agari Founder and CEO Patrick Peterson as a thought leader in a recent article on phishing attacks being conducted via GoogleDocs. Agari is poised for continued growth in 2013 as the momentum continues to build.

LET LMG WORK FOR YOU!

The Leadership, Momentum and Growth results are not uncommon for LMGPR clients. We work with each client individually, mapping out the right PR plan utilizing the LMGPR Pulse to develop the right stories and make sure we connect with the right audience to deliver real business results. If you’re ready to put some Leadership, Momentum and Growth into your company, give LMGPR a call.

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